Arteasta is a recently established tea brand specifically designed to soothe the voice. The idea behind this venture was born from the collaboration between a singing coach and an herbalist. Arteasta’s mission is to provide singers and speakers with products that enable them to take a break and restore their voices so that they can continue to pursue their passion. The owner’s childhood inspired the visual identity behind the brand in the seventies spent singing in choirs and performances and the herbalist’s use of all organic ingredients.
Combining the letter A and the musical notation sign for a quarter rest creates a unique A for the Arteasta brand and logo. The rest symbol reflects the brand's mission to give singers and speakers products that allow them to rest and recuperate their voices to ensure that they can keep doing what they love to do.